Atlantic Data Security is proud to announce that it has joined with Hendrick Motorsports as a new technology partner in a multi-year deal running through 2027. The partnership highlights the importance of threat prevention, data security, and ensuring operational continuity in high-performance environments where agility, speed, and innovation are key.
The partnership sees ADS working closely with Hendrick Motorsports to enhance the team's digital security infrastructure and safeguard critical systems across its operations. The relationship allows Hendrick Motorsports to focus on their core business, racing, secure in the knowledge that their critical information systems are protected against unforeseen disruptions and malicious threat actors.
We rely on a staggering amount of information, systems and tools to compete at the highest level of NASCAR,” said Jeff Andrews, president and general manager of Hendrick Motorsports. “Protecting that environment is essential, and ADS brings the experience and technical insight to help us do it the right way. At the same time, we look forward to building a strong partnership that provides world-class experiences for their customers and helps grow the ADS business and brand.”
“Hendrick Motorsports has always been about speed and finding the competitive edge through excellence and innovation,” said John Overbeck, Vice President of Sales for ADS. “Atlantic Data Security is all about meeting our customers where they are, empowering them to pursue their core strategy, backed by effective and efficient modern cybersecurity measures. In a world where speed and adaptability on and off the track are essential for success, our partnership with Hendrick Motorsports allows them to do what they do best: win races.”